Delhi on Love, Hate and Relationships
Drafted my second novel. Pure bliss! Found a reputed
publisher. Sheer happiness! The book is now ready to hit the stands.
Unimaginable thrill! There, you’d think I got it sorted. But no, the veterans
around me wouldn’t let me cloister myself under the sun-bed and grab that
Pinacolada. Giddup and race. Aaraam
haraam hai. It so happens (true story)
that I also need to strive to find me readers, entice them to check my pièce de
résistance, coax them to spend that little amount they’d otherwise splurge on
popcorn at the PVR. Buy my book! Buy my powerful, captivating, spellbinding,
enthralling, action-packed, romantic thriller of a god-damn page-turner novel.
Ekdum phirst-klass! In my mind’s eye, I see myself as one of the urchins who
lean on people’s windshields at the traffic signal, giving a complimentary
hand-job… err, I mean wiping the glass with a flannel-cloth. Shoooo…. Chal Hutttttt… Effort failed!
Evolve! Grow some
class! Add pizzazz! Use social media to wipe people’s virtual windshields. It’s
no small task to speak to the whole 1.2 billion-strong country about my latest creation
while warming up in a humble writer’s cabin in an insignificant corner of Goa.
It’s difficult to get my voice heard at a time when people are stuck to their
television sets or buried in their smartphones, either anticipating or betting
over Yogi Adityanath’s next move. At
first, I was clueless about what has to be done to spread word of my novel. All the tried-and-tested methods were doing
roundabouts in my head, going berserk at my own naysay.
Animation video? –
Nope! There’s better stuff on Cartoon Network.
Short film? – Way too
heavy on my pocket.
Music video? – Nah, I can’t sing for nuts! The centipede in
my bathroom just committed suicide.
Contest ? - Never, the last one fetched me two entries.
Book launch? – What launch? It’s not a freaking rocket,
dude.
I was worried, trying to figure a promotion gimmick for my
second book, at a time when I could be doing something more gratifying like,
say, begin writing the third book. But
then some things must be done, and there’s no escaping them (the exact words
used by those veterans). So brainstorming I did. And I received a fair share of
suggestions, thanks to the lovely friends around me who are always overflowing with
bright, vivid ideas (it’s not polite to say ‘high on weed’). One of them tried
to help by trimming it down to the basics. “What’s your book about? Who are the
principal characters? And what’s the central conflict?”
It was difficult to sum the whole plot down in a couple of crisp
sentences. But owing to the painful synopsis I had written earlier, I could
still give my best shot. “ It’s actually two parallel stories which intersect
at a certain point when the action at both sides is at its peak.”
My friend had guessed that I am not the one who’d expound
the plot as a matter of habit, or because I didn’t want to give away spoilers.
(He had vowed to be the first to order the book on Amazon.) Yet, he persisted, and I couldn’t keep it to
myself since I was expecting assistance in planning the promo activity; you
can’t kick away a crutch when your ankle is twisted. So I finally told him
“See, it’s mainly about this guy who’s obsessed with a girl to such an extreme
level that he’s willing to do the most unimaginable thing to grab her
attention.”
“And there’s another parallel story, as you said earlier?”
Damn, he was paying attention. So I broke it out again, “The
other story is about two video-pranksters who are desperate to make a career
out of their hobbies.”
“And the stories intersect?”
Gawd, even I had forgotten I had mentioned that. I said,
“Yes, But I still can’t think about promo material that is relevant to the
content of my book.”
The smart-ass suggested me to hook up with video pranksters
in the country and get them to do an activity for me. And before I could ask
him the second question - “What sort of
activity?” he had preempted the answer: “Actually, a small video. Why don’t you
instruct them to walk into random strangers and ask them a question relevant to
your second story – about that lovesick Romeo?”
“And what question will they ask?” I challenged him yet
again.
“Like, for example – what’s the most extreme thing you have
done for the one you love?”
Bingo! I think that kind of sealed the deal. Next, after
asking around, I got in touch with PhRank TV; they’re an amazingly vibrant team
of go-getters who are enthusiastic about anything that’s related to shooting
and YouTube. They were kind enough to accept my proposal of doing the survey,
and I was too charmed to dictate to them how it was to be done. “You have the
basics. Just use your own mind and cameras. I don’t want to narrow down the
ambits of your creative freedom,” I told these guys.
In a few days from then, the nice, young men and women had
come up with something which put a smile on my face wide enough to eat a banana
sideways. They had recorded a couple of short, informal surveys, and there were
some interesting responses from pedestrians they came across around the Connaught
place area in Delhi; some cute, some touching and some outright hilarious.
You want to see if
they’ve done justice to my directions? Do check out the video below. If you like the video, please share it with
your friends. And, if you don’t like the video, still share it with your friends;
you never know, THEY might like it.
On an ending note, do
buy my powerful, captivating, spellbinding, enthralling, action-packed,
romantic thriller of a god-damn page-turner novel. Ekdum phirst-klass!
Here's the link if you can't see the video below: https://www.youtube.com/watch?v=k8SkdARkIh8&t=4s
And the Goodreads link for you to mark my novel as 'Want to read' : https://www.goodreads.com/book/show/35067796-oh-my-goddess
And the Amazon link for you to place your order: http://www.amazon.in/Oh-My-Goddess-Rohan-Govenkar/dp/9385699148/ref=sr_1_1?ie=UTF8&qid=1495977156&sr=8-1&keywords=oh+my+goddess+rohan+govenkar
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